Client: AVYA Skincare (Global Beauty Science)
Agency: Show & Tell Creative
Role: Creative Producer & Copywriter

AVYA Skincare launched their skincare collection in 2018 with a focus on melanin-rich skin. With a premium price point, our launch strategy was to highlight the luxe product and packaging, and establish a high-end brand personality.

I worked with our photographer to create beautiful product imagery for the brand which had very few assets, and created a Mother’s Day campaign with beauty influencers that combined audio with visual design to tell real-life stories of beauty after motherhood.