I’ve spent nearly two decades bringing ideas to life that move culture. My journey hasn’t been a straight line, but more like a winding road of creative detours, cultural moments, and a few miracle turns along the way.
I started in traditional advertising, learned the craft, and eventually helped rewrite the playbook by co-founding CURLFEST, a cultural movement that redefined beauty standards and inspired a generation to celebrate their natural selves unapologetically. Since then, I’ve led creative for Comcast/Xfinity, Nissan, Unilever, and Courvoisier, and built a boutique agency that helped a challenger brand rise from #4 to #2 in its category.
Whether collaborating across offices at traditional agencies or curating brand experiences for my own clients, my work lives at the intersection of storytelling and culture, where brands earn connection, not just attention.
These days, I’m still walking that winding road, traveling, writing, and creating unforgettable moments that live both on-screen and off. Only now, I have a copilot and a curious little co-traveler riding shotgun.
2024
Best Olympic Brand Activation
BizBash Experience Awards
Client: Xfinity
2024
The One Show Judge
The One Club
2022
Mosaic Award
American Advertising Federation
Client: Nissan
2019
Catalyst Award
ADCOLOR | Curly Girl Collective
2017
WeWork Creator Award
WeWork | Purpose Driven Passports
2016
ESSENCE Festival Sponsor Awards
Rookie of the Year
Client: Cantu Beauty