Client: Cantu
Agency: Show & Tell Creative
Role: Creative Director; Copywriter; Executive Producer

While the rest of New York was sending models down runways to walk and smize, our team started a whole dance party on the catwalk at Naturally Curly’s annual Textures on the Runway fashion show!

We partnered with the Emmy-nominated dance team the Syncopated Ladies, and use them as both models and entertainment for the show. With 5 different hair textures, we were able to demonstrate the versatility of Cantu Beauty products, and show off the styles in a fun way through dance.

From the script and flow to the wardrobe direction and styling, our team produced the show in its entirety, managing a team of 5 dancers, 2 recording artists, twin girl models (the McClure Twins) and our emcee, HGTV’s Maria Antoinette.