By the time “representation” became a trend, we had already built a movement. In 2011, my co-founders and I created Curly Girl Collective to empower women with textured hair and celebrate those long underrepresented in the beauty industry. What began as an intimate gathering in my Brooklyn home evolved into CURLFEST®, the world’s largest natural beauty festival and a global symbol of Black joy, sisterhood, and self-love.

As Co-Founder and brand visionary I’ve guided the festival’s evolution, from designing its signature experience to shaping a brand that’s left an undeniable mark on the beauty landscape. Instead of launching another music festival, we created a celebration of culture and confidence. Every zone is intentionally curated to spark connection through shared passions in beauty, hair care, cosmetics, and wellness.

On the marketing front, I spearheaded the growth strategy that expanded CURLFEST beyond New York, using storytelling, social media, and influencer partnerships to sell out festivals of 30,000+ guests in NYC and launch our first Atlanta edition with 10,000 attendees.

Today, CURLFEST stands as a cultural movement, a creative blueprint, and proof that when there isn’t a seat at the table, we can build a bigger one where everyone is seen and heard.

Roles: Co-Founder, Executive Producer, Marketing Director
Agency: Curly Girl Collective