As Creative Director, I helped bring to life a story every parent can relate to - that funny, nostalgic moment when your kid reminds you just how long ago “back in the day” really was. The spot follows a father and his kids on a drive through the woods, flashing between the Dad’s present life and teenage years behind the wheel, cruising to his old mixtapes.

Set against the capability of the Nissan Pathfinder, their journey through rugged terrain becomes a reflection on how far we’ve come as drivers, as parents, and as people. It’s a playful blend of humor, heart, and horsepower that celebrates the ride and the memories that come with it.

Role: Creative Director
Agency: fluent360
Client: Nissan