We experience music most vividly behind the wheel. It scores our commutes, road trips, and the memories made in between. That connection inspired this campaign: a celebration of the producers and engineers whose beats have powered America’s drives for decades.

The idea was to shift the spotlight from the artists on stage to the sound architects behind them, and pay homage to the innovators who created the anthems we still sing along to today.

Featuring Just Blaze (Jay-Z, Beyoncé, Kanye West), Ebonie Smith (audio engineer for Hamilton and founder of Gender Amplified), and Willie Green (producer for The Roots, Wiz Khalifa, and creator of Press Play), the series honored the unseen creators whose genius fuels the soundtrack of the road.

Role: Creative Director
Agency: fluent360
Client: Nissan