This unique campaign turned a typical Black History Month brief on its head, and launched a program for lasting impact. We partnered with the Nissan marketing team to build a pipeline for emerging Black artists to create original music for Nissan, reshaping how the brand sources and celebrates sound.

The spot honored the roots of rock & roll through the lens of Black creativity, featuring rising talent both on-screen and in the soundtrack. What started as a commercial became a blueprint for authentic representation in advertising.

Role: Creative Director
Agency: Fluent360
Client: Nissan