As Creative Director, I helped shape a film that connected the resilience of a brand to the resilience of a people. Tasked with showing the strength of Nissan’s Armada and Pathfinder, we drew a bold parallel to the Black experience: a story of uphill battles, unexpected twists, and showing up strong every time.

Through powerful narration and cinematic storytelling, the spot positioned Nissan not just as a brand that pushes boundaries, but one that recognizes and reflects the strength, pride, and progress of the culture driving it forward.

Role: Creative Director (Copy)
Agency: Fluent360
Client: Nissan