Uploaded by Tracey Coleman on 2018-01-06.
Show & Tell Creative wins ESSENCE Music Festival Sponsor Award
Our team made a YUGE first impression at the 2016 ESSENCE Music Festival, winning Rookie of the Year for the Cantu Beauty activation in the Beauty & Style Expo! The activation included distribution of over 50,000 hair products, a social media photo wall, daily demonstrations, and a live performance by the Syncopated Ladies.
A Fresh Look for the Cantu Brand
Our Challenge: Counter perceptions of Cantu being an "old school" company, by refreshing it's image and positioning it as a modern fun, and relatable brand.
Our Results: A 208% increase in social media following in less than a year, driven by a strategic content strategy that earned millions of impressions across their Facebook, Instagram and YouTube channels.
Cantu Game Zone at Curly Girl Collective's CURLFEST
Founder Tracey Coleman has had the pleasure of serving as the Event Director for Curly Girl Collective's CURLFEST since it's inception, and has created dozens of activations including Cantu's Game Zone in 2016. Curly Girl Collective has grown the festival tremendously in only three years. The event now draws attendees from around the globe, and inspires millions of people with viral videos that circulate for weeks after it's over! For more information on CURLFEST**, visit curlygirlcollective.com, and to get involved email info@curlygirlcollective.com.
** Show & Tell does not produce CURLFEST and....Wait, what? No we can't get you a pre-sale ticket for your friend who's flying in from.....I know, girl! That video was everywhere! It's going to be great! Follow @curlygirlcollective on Instagram to hear about the ticket release date!
A New Voice for ESSENCE Beauty Box
ESSENCE Magazine has earned the love and respect of African American women for decades, providing trusted beauty advise from experts and celebrities alike. However, to younger readers, the brand can sound more like your cool Auntie than your close girlfriend.
The ESSENCE team tapped Show & Tell to create a new voice that differentiated the new Beauty Box from their parent company, and connected with a younger demographic. Our team wrote a new brand manifesto, tone of voice guidelines, direct mail copy and a new tagline that reinforced the company's commitment to celebrating African American beauty.